Hi there. I’m Joy, a Senior Product Designer from Taipei.

Currently at LINE Corporation

  • Foreigner Company and IOV Experience
    I am a senior product designer with 5 years of experience. I am working at a foreign company, LINE Corporation. During my tenure at LINE, I excelled in discussing design concepts in English and collaborating with multiple designers. Additionally, I have experience in the field of IOV, where I worked on various products such as User EV APP (To C), Logistic APP (To B), and CMS platform.

  • UI & UX Skill
    I am good at creating user interfaces and also take into consideration user experience. I have the ability to propose design solutions based on data, hypotheses, and value.

  • Good at Collaborating with Devs
    I am adept at communicating with devs and providing designs that balance development feasibility with user experience. I can independently develop guideline design systems to modularize and streamline the development process, ensuring design consistency for other designers and reducing development time for engineers.

  • Enjoy Traveling Alone 🇨🇭 🇳🇿 🇯🇵 🇻🇳 🇫🇷 🇪🇸
    In my spare time, I enjoy traveling alone because it lets me explore the world with more focus. I also like to experience different activities and connect with people from different countries, exploring diverse cultures and exchanging perspectives. Traveling alone lets me gain a deeper understanding of the world and broaden my horizons.

    In 2024, I also tried to walk the Camino Frances alone. Although I just experienced 4 days (From SJPP to Pamplona), I really enjoyed connecting with the people during the trip. Thus, I plan to finish the whole Camino Frances piece by piece.

Experience

I have more than 7+ years experience in this field.

LINE

Now

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Product Designer (2021/6 ~ Current)

  • Responsible for LINE Shopping product design.

  • Collaborate with product owners, designers, and engineers to provide UI and definition.

3drens

1 year 3 months

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Senior Product Designer (2020/4 ~ 2021/6)

  • Responsible for PChome, Gaius and Es2move projects which include rider app, logistics app, CMS and DMS.

  • Conduct UX design thinking workshop to improve website usability.

  • Lead and collaborate with design intern and ensure the design quality.

  • Collaborate with product managers, business partners, and engineers to help define product requirements and road map.

Noodoe

2 years 10 months

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UI/UX Designer (2018/7 ~ 2020/4)

  • Lead Kymco electric scooter product-Ionex and responsible for user research, information architecture, interaction and visual design, prototyping, and user testing across various web and mobile products.

  • Collaborate with product managers, business partners, and engineers to help define product requirements and road map.

  • Design iOS, Android, and web applications

  • Lead and collaborate with design intern and ensure the design quality.

Design Intern (2017/7 ~ 2018/6)

  • Collaborate with senior designers to film tutorial videos of Kymco noodoe application and vehicles.

  • Responsible for graphic design.

Skills

  • Graphic User Interface Design

  • Wireframing

  • Prototype

  • Information Architecture

  • User Flow

  • Functional Map

  • User Journey

  • Design Thinking Workshop

  • Questionnaire & Interview

Design Tools

  • Figma / Sketch

  • Illustrator

  • Photoshop

Education

Chung Yuan Christian University (2015 ~ 2018)

  • Commercial Design

If you want to learn more about my UI/UX portfolio, please click the button below. Thank you!